In Cinemuse's most ambitious marketing campagin to date, the club and Publicity Manager Anne Love Feild utilized a strategy that made the festival more than just seven films. James Loizou's God of Cinema design was featured throughout all promotional materials, including a large mural members created for the final week before Cities in Cinema.

The Cities in Cinema advertising campaign included a giant mural of the festival's design, painted by club members.

Check the Photos page to see pictures from Cities in Cinema and its marketing campaign.

The teaser flyer (left) and main flyer (right) were the backbone to the festival's advertising, being posted across campus and Harrisonburg and distributed to departments and professors

Cities in Cinema Film Festival
For Cinemuse's third annual film festival, the club expanded the event into a more cohesive program. Starting with a midnight screening, the festival ran from Friday through Monday showing seven classic, foreign and independent films dealing with cities across the world. The line-up included:

Dark City
Manhattan (New York City)
The Lives of Others (East Berlin)
Lost in Translation (Tokyo)
City of God (Rio de Janeiro)
Paris, je t'aime (Paris)
The New World (Jamestown)

Guest Speaker
The special Monday night screening of The New World featured an introduction and discussion led by Dr. Charles Turner of the Film Studies program.

Contests
The City Photo contest allowed JMU students to submit photos of themsevles in different cities across the world to be displayed at the festival. The Lego City-Building contest gave students an opportunity to build their greatest structures on the Commons to also be displayed at the festival.

Attendees of Cities voted on their favorite photos from both contests and the winners were announced at our awards show before Paris, je t'aime. A slideshow also played at the show, featuring the contest photos and pictures from the weekend (including the Movie-Trivia Game show).

Videos
The club used Cinemuse Productions to produce and edit several videos, including the Cities in Cinema Trailer, Cities in Cinema Intro (featured above) and Festival Promotional Video.